Suggestions on Promotion of “Zhejiang Made” Relying on “The Belt and Road Initiative” Policy
Abstract
The “Zhejiang Made” brand with logo “Defined Quality” is a regional public brand that comprehensively represents the benchmarking image of the enterprises and products in Zhejiang Province of China. This brand has achieved good application results in promoting internationalization and promoting enterprises to actively participate in the national “the Belt and Road initiative” strategy. This paper summarizes internationalization path of the “Zhejiang Made” brand. And the tendency of the brand’s development is prospected based on the summary.
Keywords
Regional Brand; Brand Development; Brand Internationalization; Zhejiang Made; Standard Export; the Belt and Road
Full Text:
PDFReferences
Tao J, Zhang QQ, 2021. Trade Effect of Chinese Standards Export under the Belt and Road Initiative. Science and Technology Management Research, 41(16):177-184.
Yan G, Jiang JP, Liu XM, 2019. Research on the Internationalization Demands, Problems, and Countermeasures of “Made in Zhejiang” Standards. Science & Technology Industry Parks, 20:1-2.
DOI: https://doi.org/10.18282/ii.v3i4.481
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